Events

Initial reflections on Newsfoo

On arrival at Newsfoo a couple of weeks ago in Phoenix, Arizona, each participant was given a notebook. The notebook may have just been a rather fine example of conference schwag, but looking back at it after the weekend, I realise that mine speaks volumes – not what I jotted down during sessions, but what I didn’t. Or rather, the pattern of my note-taking during the event.

Newsfoo notebook

I noted down on a fresh page the name of the session I was attending, and the time, so I would later be able to piece together the sequence of sessions I attended at least, through a fug of jetlag. Underneath each session’s title, there follows about a page of notes – the questions under discussion, framing the topic, perhaps, or salient quotes and ideas. And then, by the time we get to the second page, the notes descend into lists – of names (people in the room and beyond), book titles, publications, other references cited, half ideas, questions – all headed by an underlined FOLLOW UP LATER.

This tells me two things about my experience of Newsfoo: One, that I was frequently too busy listening, thinking and participating to record the event. There was so much going on! And two, that each session acted as a catalyst for further thinking, reading, conversation afterwards. In other words, you needed your attention in the room; and the session was only the beginning.

This perhaps provides some context for the misunderstood suggestion from O’Reilly organisers, who dissuaded people from liveblogging and tweeting during sessions. Some – who weren’t there, incidentally – saw this suggestion on the event wiki and reacted angrily, referring to a “twitter ban” and alleging that this was part of a conspiracy to keep the content of the event secret, cabal-like.

On the contrary. My impression was that people were free to socialise and cover their perspective of the event (at least anything that wasn’t covered by O’Reilly’s famous FrieNDA, which is like a person- or statement-specific Chatham House rule), just not in real time. And since the weekend in Phoenix, there have emerged a number of stimulating, informative and thoughtful blog posts – and I expect more will emerge in time.*

So it’s not that nothing was said. It’s that, like coffee, Newsfoo reactions took time to percolate – though, as a non-coffee-drinking Brit, I’m bound to say that a good cup of tea needs time to steep (we call this “masting”) before it’s ready to drink. Whisk the teabag out too soon and your cuppa is insipid, weak – hardly worth bothering with at all.

In my experience, inserting a pause in usual social reporting activities/obligations provided time and mental space to listen to, reflect on and add to what was being said.
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Four Stories

On Friday I attended The Story, a London conference about stories and storytelling.

The stated proposition for the event laid it out as

a celebration of everything that is wonderful, inspiring and awesome about stories, in whatever medium possible. We’re hoping to have stories that are written, spoken, played, described, enacted, whispered, projected, orchestrated, performed, printed – whatever form stories come in, we hope to have them here.

The Story is not about theories of stories, or making money from stories, but about the sheer visceral pleasure of telling a story. Whether it is in a game, a movie, a book, or a pub, we’ve all heard or told or been part of stories that have made us gasp, cry or just laugh.

There have never been so many stories, never so many ways to tell them. The Story will be a celebration of just a small sample of them.

It was an interesting day which has already been well documented elsewhere, but after the event I found myself reflecting on the content and which bits I’d enjoyed and craved more of, and which less so.
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Hello, Tigers

Happy Chinese new yearKung Hei Fat Choi.

Here are some of my photos of previous CNY celebrations in London. I’ll be heading along this weekend again, with various cameras.

Chinese London
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How to communicate with the online community: a report from both sides of the wall

As part of Quadriga’s Online Communication 2009 conference, I was invited by the organisers to present some reflections about how to communicate with people online, drawn from both personal and professional experiences, in the form of an after-dinner speech. This was a new experience for me: I’ve never done an after-dinner speech before. Lots of presentations, lectures, debates and panels, but nothing in quite this format before, with no visual aid, nestled in between main course and dessert.

Rather than just post my notes, here’s a fully-written up version of what I said, including links to sources, resources, inspirations and further reading. Forgive the slightly odd formatting, with so many paragraphs – it’s structured this way to reflect the emphasis and pauses and topic sections as I spoke.

If anyone wants it, I was thinking about making an audio version available to download, because this is fairly long (about 25 minutes) – let me know if this would be interesting to you. And if you’re interested in me giving this presentation (or one similar) at an event you’re organising, do get in touch.

When I first told my friends I was coming to Amsterdam to speak to a room full of online communication executives, they asked me why I had to fly to Amsterdam to do that. Why do we all need to get together in one room? Couldn’t I just do it by email, maybe in a newsletter or a series of tweets?

Well, maybe – but if that had been the case, I wouldn’t have got to enjoy such a delicious meal and wouldn’t have met so many of you face to face. So thank you for giving me the opportunity to do that.

Actually, yesterday I asked my Twitter contacts whether there’s anything they’d recommend to a room full of the best and brightest communication professionals in Europe. I got a lot of interesting answers, many of which I’ll draw on later, but I particularly liked this suggestion from a contact who said:

“Just tell them they should promote the juniors for two months and let them run wild over the internet.”

Well, it’s an idea. Not sure it’s the first thing you could do, but still…

When Quadriga were putting together the conference programme, I was asked to present my perspective on online communication from “both sides of the wall” – as a keen online user both personally and professionally.

I’s just like to note that that implies the wall is somehow this insurmountable, divisive thing which is rarely scaled. In fact, the walls are coming down. I think it’s remarkably easy – and getting easier – to hop from one side to the other, and in fact the boundaries are blurring for many of us every day. I count myself as incredibly lucky that my professional life draws on my personal experiences and passions.

As part of that, I have a confession to make.
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One in 10:10

Yesterday, a new empowering climate change campaign called 10:10 launched with the aim of encouraging as many people, companies and institutions as possible to sign up to a pledge to cut their personal carbon footprints by 10% during 2010.

Here’s a chunk from one of the articles from yesterday’s Guardian G2:

The 10:10 campaign, which is launched today in partnership with the Guardian, is designed both to answer the call for immediate action, and to offer individuals and organisations a meaningful way of taking it. It is the brainchild of Franny Armstrong, the irrepressible film-maker behind The Age of Stupid, a powerful docudrama about our failure to tackle climate change. The idea is compellingly simple: by signing up, individuals and organisations from multinational companies to schools and hospitals commit to doing their best to cut their emissions by 10% by the end of 2010, precisely the sort of deep, quick cut the scientists say is needed.

You can read much more about the initiative, the launch, the philosophy behind it and the difference that such an apparently small commitment would make here on the Guardian environment site (The Guardian is a supporting partner of 10:10, though this probably earns it a higher place on the IoS’s smuggest Britons list – this year we were included for being “Patronising toffs, taking their revenge on the world after being bullied at school.” Does that mean the IoS are pro-bully? Or just bitter? Most confusing. Anyway, I digress.) or at the official campaign site at http://www.1010uk.org.

I signed up yesterday:

I signed up

10% is a very achievable reduction for the vast majority of people, and can be made through a small number of very simple (and not too hairshirted) actions (which we should all be doing anyway and which take very little effort)..

I’m inspired to think that a committed movement of people making small, personal but significant actions might be able to make a real difference. What was it Margaret Mead said…?

I hope you will consider signing up, too, and encourage your friends to do likewise, even though I know that many people try to live in an environmentally-sensitive way already, for lots of varying individual reasons.

Proselytizing aside, I went along to the launch event yesterday at the Tate Modern on London’s south bank, and had a few thoughts and experiences there that I wanted to jot down while they were still in my head.
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